FAIR by Opale | Online Reputation Management

Your reputation is built online. FAIR helps you protect it.

Monitor what is being said about your company, brand, or name. FAIR analyzes your online presence, detects risks, and alerts you before negative content gains traction.

Discover Fair

Continuous monitoring

Artificial intelligence analysis

Risk alerts

Human support

Businesses and individuals

Your reputation is built everywhere on the Internet

Social media •

Review sites •

Search engines •

Blogs •

News sites •

Forums •

Online communities •

Why choose FAIR?

All your online reputation in one place

A customer review, a social media post, a press article, or a forum discussion can influence how a company or individual is perceived.

FAIR by Opale brings together all public content that could impact your image on a single platform. You get a clear, up-to-date view of what is being said about you, without having to manually check dozens of sites and platforms.

Using artificial intelligence, FAIR does more than just spot mentions of your name or brand. The solution also analyzes their tone, reach, and risk level to help you quickly identify content that requires your attention.

See how it works

The four FAIR commitments

Four commitments to help you stay in control

Monitoring

FAIR continuously analyzes public content associated with your company, brand, products, or identity.

Clarity

The collected information is transformed into simple indicators to help you quickly understand how your reputation is evolving.

Responsiveness

You are alerted whenever a negative review, harmful content, or a sensitive conversation appears online.

Support

Our experts support you in analyzing your reputation, interpreting alerts, and implementing actions tailored to your situation.

Positive sentiment

Recurring topics

Influential sources

Active alerts

Intelligent reputation monitoring

Reputation monitoring powered by artificial intelligence

The internet generates a massive volume of posts, reviews, and conversations every single day. FAIR analyzes millions of pieces of content and public signals to identify those that can truly influence your reputation.

Artificial intelligence makes it possible to detect the general sentiment surrounding your image, spot negative comments, identify recurring topics, and monitor conversations that are starting to gain traction.

This allows you to know whether your brand is perceived primarily in a positive, neutral, or negative light, understand the topics influencing that perception, and pinpoint the sources contributing most to the conversation.

What FAIR lets you track

Key indicators for your online reputation

Your reputation score

Track the overall evolution of your online image based on consolidated signals.

Sentiment analysis

Visualize the proportion of positive, neutral, or negative content associated with your name or brand.

Mention volume

Measure how often your company, products, or identity are mentioned.

Reputational risks

Identify negative reviews, harmful content, and conversations that could affect your image.

Influential sources

Identify the sites, accounts, media, and communities that contribute most to your reputation.

Strategic keywords

Discover the topics and expressions most often associated with your business or identity.

Use cases

FAIR helps you stay in control of your image

Monitor customer reviews

Quickly identify new reviews and spot those that require a response or specific action.

Detect harmful content

Get alerted when potentially harmful content appears on a monitored platform.

Track brand perception

Analyze the topics, opinions, and trends influencing your company's image.

Protect an executive's image

Monitor public mentions associated with an executive, entrepreneur, or high-profile individual.

Anticipate a crisis

Spot weak signals and conversations that are starting to gain momentum before they become difficult to manage.

Measure progress

Track changes in your reputation score and general sentiment after implementing new actions.

The FAIR process

How does FAIR by Opale work?

Defining the scope

We identify the brands, names, products, executives, and keywords you want to monitor.

Signal collection

FAIR collects and analyzes relevant public content across social media, search engines, review sites, media outlets, blogs, and forums.

Artificial intelligence analysis

Posts are analyzed to determine their tone, reach, main topics, and risk level.

Alerts and recommendations

You receive an alert when a situation requires your attention, along with information to help you make the right decision.

Start monitoring

Your reputation can change in a matter of hours.
Your response shouldn't take days.

Act before a weak signal turns into a crisis

A single post may seem inconsequential. However, once it is shared, commented on, or picked up by an influential source, its impact can quickly escalate.

FAIR helps you identify sensitive situations as they emerge and focus your attention on the content that truly matters.

Rapid detection of sensitive content

A centralized view of your online presence

Alerts for unusual activity

Sentiment and reach analysis

Actionable recommendations

Human support based on your chosen plan

Who it's for

A reputation management solution for businesses and individuals

FAIR by Opale is designed for any organization or individual for whom their online image is a strategic asset.

Companies and brands

To track customer reviews, online conversations, and the perception of their products or services.

Executives and entrepreneurs

To protect their personal brand and anticipate content that could impact their work.

Public figures and creators

To monitor their online exposure and understand audience reactions.

Marketing and communications teams

To track trends, identify sensitive topics, and measure the impact of actions taken.

Agencies and consultants

To centralize monitoring for multiple brands or public figures.

Startups and growing companies

To build a solid reputation while limiting the risks associated with increased exposure.

FAQ

Frequently Asked Questions

Don't find out what's being said about you too late

Monitor your reputation, detect risks, and get the information you need to protect your online image for the long term.

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